I use my local tackle shop as much as poss. and he's not averse to matching fishing mag advertisers, but have also used Ebay to buy quite a lot of accessories. I don't think I'll ever have to buy anymore hooks,float rubbers,floats,weights etc!! Recently found the Fox website including their Match luggage almost half the price I paid in a tackle shop for rod holdhall and matching carryall!!
Fox International - Home Page 