Competitions etc will bring people in, but it wont make them participate. As mentioned before i thnk some well written articles wouldnt go amiss, and threads that really provoke user content. i think most of the posts at the moment are along the "how do you do xyz" line and the problem with those posts, venue specific ones etc is once theyve been answered theres not much point posting.
Long running features would keep people visiting regularly if you can make it practical to keep them updated or with new content.
great site though, of the various ones i use its the one i check first and spend longest on
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