I have no problem with the price of any item of tackle, I should know what I have spent over the years. So far you have just made no argument as to why it is the best box. Just that it is. So give us the facts to back it up. Is it the lightest, strongest, fastest, what? Yes I have looked at them. Yes I like them. But I still dont think they are the best around though. I like the garbolino. Yes I know it isn't cheap. But what does it for me is the side footplate and the height adjustable swivel seat with back support. These are genuine steps to aid the angler. Not gimmicks. Thats just my opinion. I will always have them, never problems.