mate of mine has just spent £1500 on a rive plus add ons. now considering a flag ship pole is £2000 plus i reckon the box is good value as it should last a hell of a lot longer than the pole.......but as technology advances it could be bettered by a superior product sooner rather than later. perhaps it is a status symbol to some anglers but as we all know the only pounds that matter in fishing have 16 ounces in 'em .

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the carrot bites back
ooh you are awful!!