In my near 60 years on this planet, of which I spent nearly twenty in marketing some well known brands, I have come to the conclusion that anglers are one of the most gullible sectors of consumers! The "Biggest Whopper" I refer to is "YOU GET WHAT YOU PAY FOR". An expression you will see accompanying reviews and ads in the angling press. I'm sorry but you don't - "get what you paid for". There is absolutely no justification for the price differentials you find in some items of tackle - poles in particular. We are being conned!